Artificial jewellery
Love it, or afford it?
- A piece we lovedorA price that made sense
And the cheaper ones always came with doubts:
- Will the stones stay?
- Will the finish hold?
- Will it look as good in person?
Our story · Falgunni Jewels
It started with a wedding, and a jewellery problem we couldn’t ignore.
Scroll to read it
01 The feeling
We’ve always loved jewellery. Not just wearing it — the feeling around it. Finding the one piece that completes an outfit, imagining it on a wedding day, choosing something beautiful, personal and completely your own.
02 The wedding · 2024
₹50,000
on artificial jewellery, for one wedding.
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When Simran got married in 2024, we spent hours hunting for pieces that felt like us.
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We knew the silhouettes and finish we wanted. Finding the exact piece? Always a struggle.
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Close matches needed tweaking — so we had pieces customised by a jeweller, and paid extra just to get them right.
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Then came the bigger surprise.
We spent close to ₹50,000 on artificial jewellery for one wedding.
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That number wasn’t just about money. It made us stop and think.
03 The trade-off
With artificial jewellery, we kept choosing between a piece we loved and a price that made sense.
Real gold
Wasn’t any easier.
- A design we lovedbutOutside our budget
- A price that workedbutThe design wasn’t us
- Our own designbutSteep making charges
where design and budget finally meet
Why should loving a design and staying in budget feel like two different things?
04 A better way?
We started wondering if there was a better way.
Could jewellery be design-friendly and budget-friendly at the same time?
Could you choose a piece because you love the design — not because it was all your budget allowed?
The thought stayed with us. Whenever we wore pieces that reflected our taste, people kept asking:
“Where did you get this from?”
“Where did you get this from?”
“Where did you get this from?”
“Where did you get this from?”
“Where did you get this from?”
Again and again.
Slowly, our shopping problem started to feel like something many women share.
05 Where Falgunni began
And that’s where Falgunni began.
We started small — anti-tarnish jewellery we wanted to wear every day.
Dainty pieces.
Clean silhouettes.
Easy-to-style jewellery.
Office to dinner, naturally.
Nothing loud or heavy. Just jewellery that feels polished, feminine and effortless — adding to a look without taking it over.
06 As we grew
As we grew, so did the idea.
Falgunni didn’t have to stop at everyday pieces. It could be a space where every kind of jewellery lives together.
Everyday pieces
Statement pieces
Occasion jewellery
Soon…and eventually, something even more personal to us
Our bigger idea was never just cheaper jewellery. It was to make beautiful jewellery make more sense.
07 What we believe
We don’t believe cheap is a compliment for something you’ll wear, keep and remember.
- We care about
the design.
- We care about
how it feels when you wear it.
- We care about
the finish, the details & the experience.
- And we care about
pricing that feels honest, considered and justified.
We want you to find pieces that look elevated and feel special — without paying hefty prices just because they’re beautiful.
Whether it’s for…
- yourself
- your wedding
- your sister’s wedding
- a festival
- a celebration
- just because you love it
— we want Falgunni to make that choice easier.
08 The idea
“The right jewellery shouldn’t make you choose between what you love and what you can afford.”
And perhaps that’s what Falgunni means to us — a chance to create the balance we once struggled to find.
Design+Quality+Thoughtful pricing=Falgunni
A place where all three can exist together.
09 Only the start
What began with two sisters looking for jewellery they loved has grown into something much bigger.
And we’re only getting started.
Coming soon
There may be a little more to this story coming soon.
Some ideas take time to become reality.
And some surprises are better worn than announced.
FALGUNNI JEWELS
by Gurman
Founded by sisters, Gurman & Simran